Cedar Rapids, Iowa (PRWEB) June 13, 2016 -- Positive Changes Hypnosis, the leading national hypnosis franchise, announced today that it will attend the International Franchise Expo in New York City. The gathering, which is the largest franchise event in the country, will be held at the Javits Center from June 16th to 18th. The Expo brings together thousands of future business owners, enabling them to learn more about the top franchise brands in North America. Positive Changes executives will be on hand to educate potential franchisees about the lucrative entrepreneurial opportunity that the company offers. The nearly 30-year-old company launched an aggressive expansion plan last month with the opening of a new franchise in Tucson, Arizona.
Led by CEO Laurie Brunner, Positive Changes has completed a market assessment, senior leadership recruitment and product re-development to enhance its appeal to Baby Boomers and Millennials. Brunner says both demographics have a strong interest in wellness, an industry that has nearly doubled in scope in three years. “The country faces staggering health problems related to obesity, pain, smoking, sleeplessness and stress. Positive Changes offers proven programs that help people address these issues naturally. Our goal is to make a positive, life-changing difference in people’s lives.”
Brunner, who took over running the company in 2014, has ambitious plans to scale the business and has invested heavily to modernize and rebrand the company over the past 18 months including launching:
- An integrated technology platform to enhance the client experience
- New program and service offerings
- Comprehensive marketing support
- Extensive on-boarding and training programs for new franchise owners and their staff
Brunner has assembled a leadership team made up of the best talent in a variety of health-related professions. Their areas of expertise include training, life coaching, hypnosis, product development, healthcare marketing and healthcare technology. “The wellness sector now surpasses the pharmaceutical industry in revenue generation. We are uniquely positioned to capitalize on that trend without the worry of the market saturation facing many other franchises in the space. We provide an effective and reasonably-priced alternative for people who have unsuccessfully tried just about everything to overcome the issues that have been holding them back, such as weight, smoking or even chronic pain. Why for example, spend thousands of dollars on diet plans, surgery or even pills, when there is a natural solution that can create lasting change in your life?”
Later this year, Positive Changes expects to open a brand new flagship corporate center, which will offer discovery opportunities for prospective franchisees. New franchisees receive individualized support, as well as organizational, technical and marketing expertise. Brunner says the demand in the marketplace has never been higher. “What we offer is unique. There is little or no competition. And we have a proven method that has generated incredible client loyalty that fuels our branded results-based marketing. Our satisfied clients represent our most effective advertising tool when they tell their friends and family about how Positive Changes helped them change their lives for the better.”
Members of the Positive Changes leadership team look forward to meeting ambitious franchisees at the Expo. They welcome the opportunity to introduce themselves, answer questions, and provide additional information.
Positive Changes Hypnosis Centers, LLC Lifestyle Improvement is the only national franchise that provides clinically proven approaches to achieving wellness through hypnosis and personal coaching. For nearly 30 years, individuals have realized measurable life-gains through our holistic system that addresses the challenges of weight loss, smoking cessation, stress, sleep, pain management and overall wellbeing. Positive Changes’ programs have helped thousands across North America change their lives for the better.